It was our first client and, having developed over 100 global product launches together, we’ve grown up with the LEGO brand. We have been part of their journey, helping them secure their place amongst the world's top three toy brands.

Unusually - at least in this day and age - this ascent to the top has been mainly built on communicating great product and play experiences, instead of big brand campaigns.

It's a long relationship and one of which we are exceptionally proud. We're more than just "the agency", we're a true partner. So how have we kept that relationship fresh for over 40 years? Well, it was a great match to begin with. Like millions of fans around the world, we simply love the LEGO brand. And beyond that, we take play seriously,and understand that quality toys and kids entertainment promote thinking and creativity, and encourage kids to explore.