Cases

The brief
Launched late 2007, the Danish-designed trioBike is the world’s first carrierbike, bike and pushchair in one. A hugely handy machine for parents, trioBike knew it was onto a winner and just needed to get the word out. Our job was to create some buzz prior to the launch.

The work
We designed a comprehensive brand identity for the company, ranging from the colouring of the actual bike to logo and web design. We carried out ”guerilla raids” on ”moms’ bikes”, orchestrated some online campaigns and wrote the brochures.

The results
The launch of the bike resulted in massive PR for the brand and drove huge amounts of traffic to the website, leading to a number of pre-orders for the bike.