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Cases
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Client: Dansk Røde Kors
Case: Red Cross > Campaign
The brief
The first goal of the campaign was to create awareness of the fact that a lot of mines are left behind in previous conflict areas, severely endangering local people. The campaign appealed to Danes to make a donation to help the Danish Red Cross continue their work rehabilitating landmine victims and supplying them with the necessary prosthetics.
The work
We created a strong key visual demonstrating how the daily lives of Danes would drastically change if we had to deal with landmines as an everyday danger.
The results
Advance won the Clear Channel outdoor award in 2007 with this contribution.
